Company
HubUp OÜ is a European supplier of industrial electrical equipment and integrated engineering solutions. Based in Estonia, we supply companies worldwide with advanced technology and well-organised logistics. HubUp OÜ was founded in 2026. It is built on its founder's more than 20 years in B2B sales and global logistics, deep technical expertise and a commitment to flawless quality.
Our expertise
We supply integrated solutions for modernising industrial facilities and keeping them running reliably.
- Industrial automation and controlAdvanced industrial automation, PLC modules and drives.
- Low-voltage systems and power distributionReliable low-voltage switchgear and power distribution.
- Cables, connectivity and enclosuresHigh-grade industrial cabling systems and connectors.
- Measurement, control and sensorsHigh-precision instrumentation and sensors.
- Rare and discontinued partsSourcing hard-to-find components and replacements.
Leading global brands
We work with market leaders and supply only certified equipment from key global brands.
Why choose HubUp OÜ
- Direct partnership
- Close ties with international manufacturers guarantee optimal prices and an official warranty.
- Engineering approach
- We do not just sell equipment — we select precise technical solutions for the specifics of your project.
- European standards
- Operating within the EU legal framework ensures 100% legal compliance, conformity with quality standards and access to key European hubs.
- Complex problem-solving
- We specialise in sourcing obsolete parts and consolidating complex specifications into a single delivery.
- Stable logistics
- Established, stable logistics routes prevent disruptions in the supply chain.
Who we work with
Our solutions are tailored to the strict requirements of key industrial sectors.
- Machine building and OEM
- Energy and power generation
- Manufacturing enterprises
- Automation integrators
- Equipment distributors
Who we are not a fit for
Companies whose only criterion is the lowest price, regardless of quality and service. We do not win in that category and do not try to.
Coverage
Estonia is our headquarters and legal base. In the European Union we work through core distribution networks and partner manufacturer hubs. Beyond it, we deliver reliably to industrial customers worldwide.
Company details
- Company
- HubUp OÜ
- Address
- Kalevi tn 25, 71012 Viljandi, Estonia
- Registry code
- 17535076
- VAT
- EE103010926